CHIC CHOC, a brand name of French origin, represents Beauty of Mix-and-Match and Striking Impact. At CHIC CHOC, you will experience simultaneously elegance and rock n’ roll, or sweetness and rebellion, which may be unexpected but are not at all surprising. Actually, the styles are to represent the contrasting yet highly confident living attitude and characteristics of the modern ladies. Make Up My Style, Create Your Own Style, Create Your Own Look --- It IS CHIC CHOC!

Introduced from Japan in 1997, CHIC CHOC has been widely enjoyed and recognized with its bright, bold and colorful hues. In 2005, after Taiwan’s Oriental Beauty Cosmetics Group(台灣東方美化妝品集團) bought the rights of operation, CHIC CHOC was further developed with a beauty makeup philosophy of all extremes that goes beyond all boundaries and freely expresses as it wishes. Besides insisting on the exquisite product quality of Made in Japan, CHIC CHOC is also mixed with the European luxuries and wild hues coming from Italy. Our packaging and visual presentation also provide all ladies out there the endless possibilities to express their multifaceted appearances and ever-changing emotions. To date, CHIC CHOC is approaching 14 years of age. Under the tireless efforts of the brand’s management team, CHIC CHOC will be bringing its consumers a more comprehensive visual experience and fashionable flair. As women follow their continuously changing moods and attitudes, they are set free to play with colors, play with makeup techniques and play with even more so on the overall styling and pairing!

While devoting to bringing consumers an innovative overall style and fashionable flair, CHIC CHOC skin care products are coming to you via the cooperation with and production from the laboratories under the leading Japanese brand KANEBO. Products that are most suitable for Asian women are developed, including the Herb & Fruit Series, Sakura Beauty Series and White Clear Series. These are the most gentle, exquisite, effective and affordable skin care series developed by the research & development team for the unique living habits and skin conditions of Asian women. CHIC CHOC skin care products provide the most gentle and attentive care for your delicate skin, making them widely popular and enjoyed by many.

CHIC CHOC, a brand that specializes in color playing and style playing, has been choosing talented women of individualistic styles as its spokesperson. Faye, the stylish vocalist from the band F.I.R., and Alice Ko, the new drama star with a refreshing yet unique style, have both fully exhibited the style-playing and color-playing brand characteristics of CHIC CHOC. And in October of last year, our spokesperson, Penny Dai, was a multitalented singer-songwriter who was full of ideas and attitudes, and was active in singing, dancing and directing. Moreover, along with our hot item of the year Playful Color Baked Powder (TRIO), CHIC CHOC and this all-new spokesperson were bringing an absolutely different visual impact. This autumn and winter, the brand new spokesperson who will break the imagination with concept of “Juicy, Naughty, Smart”. At the mean while, CHIC CHOC brings to you a new visual of beauty makeup, a whole new beauty makeup philosophy that is playing color boldly but no rule.

Since 2005, when Taiwan Oriental Beauty Cosmetics Group bought the rights of operation of CHIC CHOC, the brand has turned into a Japanese/Taiwanese melting pot. Besides its Japanese exquisite and delicate heritage, its insistence on Made in Japan and Italy is even more so the quality guarantee of its products! Amidst the fierce competition of imported cosmetics brands, CHIC CHOC, being Taiwan’s one and only self-managing department store counter brand, can be considered truly the pride of Taiwan! More importantly, even though the products are imported from Japan and Italy, the affordable prices of our products show our special consideration for all of our customers. Becoming more beautiful is just so effortless!